Secret techniques have been passed down from artisan to artisan over many generations in Italy. Italy has some strong fashion peers, France and England among them, but no other country besides Italy has such a long-enduring and widespread tradition of making beautiful designs with the utmost attention to craftsmanship. Italy is the trendsetter for the world in luxury fashion, and luxury of course sets the pace for trends in fast-fashion and mid-markets. In fashion there is one simple rule: what's hot is what's Italian. Another important woman in publishing is the director of Donna Moderna, the most popular fashion magazine in Italy, with a distribution of about 500,000.Ĭirculation: 192.000 Via Angelo Rizzoli, 8 Grazia’s Editor, Vera Montanari, is considered an international authority in the field of fashion publications, and has helped spread a Made In Italy aesthetic all over the world thanks to her feminine, refined taste. Franca Sozzani, taking over at Vogue Italia in 1988, is credited with transforming the fashion publishing industry. Italian fashion publications have a strong tradition of women at the helm. These are published weekly and easily found at newsstands. They focus on what celebrities are wearing as much as celebrities’ private affairs. Gossip/Lifestyle publications, such as Chi, are comparable to the many celebrity gossip publications you can find at US checkout stands. In recent years there has been a rise in readership of national fashion magazines distributed once a week as an insert in daily newspapers, such as D distributed with La Repubblica. The first includes the Italian editions of foreign publications, such as Elle, Marie Claire, and Vanity Fair, and the second includes Italian publications, such as Gioia, Grazia, Flair, Donna Moderna, and Amica. The General Public fashion publications, found easily at newsstands and through home delivery subscriptions, are in two groups: foreign and national. They are a complete look at what is coming off the runways. Book Moda and Collezioni are just that: gatherings of all the images of the collections for each season from the catwalks. You can find them on select newsstands, but not widely distributed.
The other Conde Nast Vogue editions, Vogue L’Uomo, Vogue Gioiello, Vogue Sposa, and Vogue Bambini are also considered industry publications. In Italy, Vogue Italia, unlike Vogue USA, is mostly read by people who work in the fashion industry, and not so much by the general public. Those considered Industry publications include Collezioni, Book Moda, and Vogue Italia. There are several categories of fashion publications: Industry, General Public (both Italian based and Italian versions of foreign publications), and Gossip/Lifestyle. Italian fashion publications are known worldwide as some of the most stylish, both in terms of graphics and defining new trends and tendencies. You don’t believe us? Select a few titles from the following directory and see for yourself! UNDERSTANDING ITALIAN PUBLICATIONS Add to such specific heritage Italy’s general obsession with art, beauty and sensuality, and the Italian fashion editors’ dedication to excellence in styling, design and photography starts to make sense. Indeed, while everybody knows that a German invented the printing press, it didn’t take very long before Italians asserted themselves as unrivaled master typographers. The reason for this is rooted, at least in part, in Italy’s history as a leader of visual design. Even if you don’t understand the language, flipping through the pages of Italian fashion magazines can be a visual feast. Why are Italian fashion magazines the best in the world? Their circulation, advertisement and editorial budgets may seem small, at least by the standards set by mass-market American publications.
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